Corporate Blog ? What is Corporate blogging? Wikipedia simple define a corporate blog is published and used by an organization to reach its organizational goals. Nowadays, many corporate had started to create their own corporate blog, but how a blog help a organization to reach a goal?
A corporate blog is use to publish the information about the organization and the organization goal. It also can publish a news about the organization and also the news on the product. For example, a company can announce the date and some information about a coming new product. It can let a potential customer easy to track a company recent news and event.
Some corporate blog the blogger is only the CEO in the organization. These kind of corporate blog are call CEO blog. CEO can use their personal blog to announce the future planning of the organization. For example The CEOs blog of Jonathan Schwart, CEO of Sun Microsystem - Jonathan's Blog
A corporate blog is use to publish the information about the organization and the organization goal. It also can publish a news about the organization and also the news on the product. For example, a company can announce the date and some information about a coming new product. It can let a potential customer easy to track a company recent news and event.
Some corporate blog the blogger is only the CEO in the organization. These kind of corporate blog are call CEO blog. CEO can use their personal blog to announce the future planning of the organization. For example The CEOs blog of Jonathan Schwart, CEO of Sun Microsystem - Jonathan's Blog
Another type corporate blog is external blog, external corporate blog have the role to be a new marketing communication tool for a company. It allow the employee, the customer, the spokeperson to publish the post to the blog. It may give a stage to let the employee to tell their job satisfaction on the company, beside customer also can write a post about the feedback on a product. In Malaysia the very famous corporate blog is AirAsia Blog - http://blog.airasia.com/. 
From the blog, we can see that many of the AirAsia flight passenger are sharing their trip experience and also some post about event organise by AirAsia. That was why a corporate blog become a new marketing communication tool for a company.
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2 comments:
yes, it is. I'am totally agree in your last statement.
"a new e-marketing tools for a company."
as we know, market trends changing century by century. Each of the huge organisation especially for those which are in the global market strive to improve in their marketing plan in order to survive and lead in the market.
and internet is one of the best tool to help these organisation to enhances their business function (including the marketing part).
since there are many competitors in the market, various kind of customers, improvement of the technology and rapid changing of environment, so on and so on, these images implies that we need to change and improve according to the market changing sequence, or mayb lead in the improvement.
and the new concept of corperate blogging does bring communication for the customers, employees, managements, stakeholders and so on to another step of evolution.
i'am agree you say that Corporate Blogging is way to have the role to be a new marketing communication tool for a company.
but, i feel that it may have challenges of blogs.
here i give an example :
Blogs aren’t marketing campaigns, there is no ending flight. Bad blogs may whimper along for months, great ones will also continue on, at what point does one stop?
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