A local e-commerce site review

Feb 22, 2009

Nowadays, along with widely use of e-commerce, lots of merchants more toward to have an attractive web site more than an attractive storefront, regardless to costs or customers, trading via web site seem to be more convenient to people.

The benefits are imaginable. The merchants will have expanded geographical market and customer base; always open for business; reduction of marketing and sales costs and so on. That is why this new created business models are broadly accepted.


For me, the web site that I will visit to be updated periodically is http://www.lb-lebliss.com/.


This is actually a web site that provides online shopping. The site provides key-words-search feature, so that its customer can key in the product’s name directly to get the information which is requested. Besides that, the point that attracted me to visit it repeatedly is the user-friendly web design. When you want to order an item, you can first add it into your shopping cart and continue shopping. Until everything have been done, just click the top button on your right and proceed to checkout. There are many of discounted items or stock clearance which listed at the left of the site. The methods of payment are various such as mobile money maybank 2 u and so on, mentioned at the bottom of the site. Everything is so comprehensive just at the first glance.






An article “7 ways to improve e-commerce sales in your online store” has been posted to remind the e-commerce web site to fulfill all kind of characteristics that a successful site needs to possess. First, it is to simplify shopping cart process. Second, offer a live text chart service. Third, give visitor real reasons to buy from you. Fourth, clearly show online security and hacker safe seals. Fifth, use customer review to influence visitors buying behavior. Sixth, offer related item during browse and checkout. Seventh, improve browse and product search results.
In Lebliss’s site, most of the criteria have been fulfilled. It is all shown on the home page and “about us” page. Only the online security and hacker seals do not be shown clearly. As a whole, the features in site of Lebliss are actually quite complete, just some further improvements are looked forward to be realised.















Reference:
(1) http://www.xantec.com.my/xblog/?p=109
(2) http://www.optima.com.my/solutions_ecommerce.html

0 comments: