Identify and compare the revenue model for Google, Amazon.com and eBay

Feb 1, 2009

Google is a well-known and common use search engine. The main source of google's revenue came from advertising, an amount of US$10.492 billion was gain by it advertising which reported in year 2006.


Google AdWords is one of the advertising program or known as pay per click.This program designed to allow advertisements to people at instant the people looking for the information . Pay by click is the best way to send an immediate, traffic to website. It is an online advertising payment model in which payment is based on qualifying click through


Google AdSense is an ad serving program. First quarter of 2002, google launched Absence for search, this program serve as distribute relevant ads from it advertiser for display with search result. AdSense for content was launched first quarter of 2003.

Amazon.com was founded by Jeff Bezos in year 1995. Amazon started as online store then it expanded it business by selling other product such as VHS,DVDs, Mp3, Games, computer software, toys, furniture and many more.Each product was given a fix price and will be rated by customer.


eBay is the world well-known auction web-site which bring along between both individual seller and buyer around the world. Millions of collectibles items, computer hardware, books and other cool stuff are listed, sold and boughts in a day.eBay generate revenue by charging fees on the particular item.

  1. Insertion fees-Charge when an item listed on eBay, which ranges between 30 cents an $3.30 depending on the seller's opening on the item

  2. Promote fees- A fees is charged for additional listing promote the item, such like highlighted or bold listing


  3. Final value-Fee that charged at the end seller's auction which range form 1.25% to 5% of the final sales price

Reference link:

1. http://www.organicspam.com/google_revenue_model.asp

2.http://ecommercesite.wordpress.com/2008/06/12/identify-and-compare-the-revenue%20model-for-google-amazoncom-and-ebay/

3.http://mansgroup.blogspot.com/2008/06/identify-and-compare-revenue-model-for.html

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